Why this matters

When someone asks an AI assistant "where's a good plumber near me?", it recommends businesses it can describe. If the page only has 50 words, AI can't describe the business — so it describes a competitor whose page actually says what they do. It doesn't need an essay; it needs enough words for AI to know who the business is.

The target

Aim for at least 300 words of real, readable text on the homepage — what the business does, who it serves, where it is, and what makes it different. Write like the owner would explain the business to a neighbor, not like a brochure.

Fix it with the client

This one needs the client's input — nobody knows their business better. Get the facts from them, then add a text section to the homepage on any platform:

  1. Open the site editor

    Ask the client for editor access if you don't have it. Wix: Edit Site. Squarespace: Edit. WordPress: Pages → All Pages → Edit. Shopify: Online Store → Themes → Customize.

  2. Add a text block

    Add a new text section below the main headline — every platform has an "add text" or "add section" option.

  3. Write three short paragraphs

    Paragraph 1 — what the business does: "We're a family-run plumbing company serving the North Hills of Pittsburgh since 2009."

    Paragraph 2 — who it's for and what's different: "We handle everything from emergency repairs to full bathroom remodels, and we answer our own phones — no call centers."

    Paragraph 3 — where and how to reach the business: "Based in Ross Township, we serve homes and businesses across Allegheny County. Call (412) 555-0134 for same-day service."

  4. Use the client's real words

    Say the services by name ("drain cleaning", "bridal hair", "wood-fired pizza") — those are the exact words customers ask AI about. Don't stuff keywords; just describe the work naturally.

  5. Publish

    Save or publish the page.

What not to do

Don't copy text from another website, and don't hide text in tiny fonts or matching background colors — AI and Google both treat that as a trick, and it backfires. Write original words, visibly, like a human talking to a customer.

After publishing

Run a new SERAVERRA scan of the site. The content check counts the page's words fresh each time — once there's enough real text, the flag clears.